Ed Bassin is the President of ProfSoft. Ed founded ProfSoft in May 1999 with a vision for providing software and services that would help health plans, providers, and employers to learn more about the cost and quality of medical care from existing administrative data. He founded ProfSoft with a commitment to excellence in the field of claims analysis, extending his career work developing both methodologies and software for the managed care industry. Dr. Bassin is best known for his work with Symmetry Health Data Systems Episode Treatment Groups™. In addition to consulting with Symmetry on the design and validation of their software, he has designed and developed ETG-based profiling systems for several vendors and health plans. He has pioneered new uses of ETG grouped data including quality of care measurement, fraud and abuse detection, and PMPM risk-adjustment. He currently directs the design and development of ProfSoft's suite of data analysis products, including ProfSoft Episode™ and the ProfSoft Standards and Guidelines Engine. Ed is a "hands on" executive working closely with both the company's research and development team and its customers.

Prior to founding ProfSoft, he worked for HPR Inc. (now McKesson) in both R&D and product management capacities. As product manager, his leadership on both product content and marketing of that company's CRMS product suite helped the company become the leading provider of claims analysis software at that time. In his R&D role, he conducted research on the use of ETGs in efficiency measurement and used the results of that research to redesign the analytic algorithms in the CRMS product suite. He also designed and led the introduction for the company's financial reporting tool, making it the most successful product introduction in the managed care division's history. Ed also helped develop predictive modeling algorithms. He also worked as Senior Scientist for ChoiceCare Health Plans before joining HPR. There he was a leader in the design, development, and implementation of two separate provider profiling systems (one based on the Johns Hopkins ACG Case-Mix system and the other based on Episode Treatment Groups™). Ed's data analysis work was a major factor in ChoiceCare's accomplishment of being the first health plan in the country to both achieve full accreditation from NCQA and produce complete HEDIS reports from administrative data.

Dr. Bassin was awarded a Ph.D. in Sociology from Indiana University. His academic work focused on statistical methods and medical sociology. He has taught both undergraduate and graduate courses in those fields while on the faculty at Washington State University as well as publishing in both fields.

Lee Parks brings two decades of progressive experience in finance and insurance to ProfSoft. He is responsible for the development, support and enhancement of medical profiling products, as well as consulting on financial analysis and reimbursement strategy and design. Lee's background covers many areas critical to our customers. He has worked in commercial, self-funded, Medicare and Medicaid product lines, has designed and implemented detailed financial report packages, and has been a key member of contract strategy and negotiation teams. Lee has designed and programmed claims analysis tools as well as implemented and used a variety of claims analysis and reporting packages at a number of large and small healthcare organizations. His experience includes work with Aetna Health Plans, the Cleveland Clinic Foundation, Humana Health Plans, ChoiceCare and Dayton Area Health Plan. Lee received his BS and MBA degrees from Wright State University.

As Vice President of Professional Services for ProfSoft, Mr. Harris-Shapiro directs ProfSoft’s client and consulting services, as well as oversees the software implementations. He provides actuarial and capitation management services to health plans and provider-sponsored organizations that have assumed financial risk through capitation agreements or direct contracts with payers. Previously, Mr. Harris-Shapiro was a Senior Consultant with the managed care consulting practice of Coopers & Lybrand. He was also Corporate Actuary at Blue Cross Blue Shield of Oregon. In that role, Mr. Harris-Shapiro was responsible for providing actuarial support to the plan's HMO, HMO Oregon. He worked very closely with the HMO's management on virtually all financial and actuarial issues, including product development and provider risk-sharing. He was a key player in HMO Oregon's Medicare and Medicaid expansion strategy, developing models that enabled the plan to expand statewide. Also, he was Director of Actuarial Services at US Healthcare where he was responsible for product pricing and reserve analysis for both Medicare and commercial product lines. While at USHC, he developed a DRG pricing model that enabled the plan to fine tune its estimates of hospital costs under New York's all-payer DRG methodology and to negotiate favorable per diem contracts with participating hospitals. Mr. Harris-Shapiro received his BA from Kenyon College. He is frequently invited to speak at industry and professional meetings and has a number of publications to his credit.

Dr. Rullo is the Medical Director at ProfSoft, and is responsible for the clinical development of the company’s products. In addition, he is the clinical liaison on the Professional Services team involved in the customer’s application and use of ProfSoft’s products. Dr. Rullo has over 15 years of experience in the medical management and healthcare information technology fields, in addition to working as a general surgeon. He was one of the initial physicians to review and revise Symmetry Health Data Systems’ Episode Treatment Groups™ (ETGs). Prior to joining ProfSoft, Dr. Rullo was the Senior Medical Director at iHealth Technologies, a healthcare coding policy software and services company, where he worked with clients to analyze and implement local and national coding policies. He spent several years working at McKessonHBOC (formerly HPR) to develop and support the company’s coding and clinical decision support software products, including the company’s Quality Profiler product. While at McKesson, he held several successive positions, departing as the Chief Medical Officer for the Coding and Compliance Division. Dr. Rullo received his B.A. and M.D. degrees from Boston University, and was trained in General Surgery at the University of Massachusetts Medical Center.